Who is buying what, where, when and why are questions of paramount importance to consumer goods companies.The ability to evolve with the consumer who is mobile and socially aware, understand their habits and disruption at the marketplace as it happens will determine the course of consumer goods enterprises. Marketing analytics, automated systems for CRM and streamlined management of after sales services to consumers empowers consumer goods enterprises to set standards, monitor, assess, rethink and transform their businesses in a smart way.

Tomorrow’s consumer goods enterprises needs market intelligence, collaborative excellence and personalized interface with consumers.

Consumer goods enterprises across the globe are reengineering internal processes and consumer interface systems to cater to the digital consumer. Brand building, brand loyalty and consumer connect are being redefined. Netfunda Technologies leverages its learning and experience with corporate clients to give differentiated solutions and products.

We have identified the following strategic thrust areas where we can make a difference:

1. Recruiting 

Consumer goods enterprises need to find dynamic individuals who can not just sell but help the consumer by walking with them at every step. Recruitment in the consumer goods enterprises is centered around finding individuals who can carry a brand on their shoulders. Employees in this category are much more than mere employees. They are the face of the brand. Applicant Tracking System from Netfunda Technologies is the recruitment management software that enables consumer goods enterprises to spot, track and hire talent that befits their vision, strategy and brand requirements.

2. Human Resource Management  

Consumer goods enterprises are premised on the paradigm of brand building.Each brand is unique and so are the people who carry the brand on their shoulders. We add muscle to people management systems so that people can carry the brand. Human Resource Management System from Netfunda Technologies enables consumer goods enterprises to perform functions of appraisal, leave, payroll, reporting and time management from a centralized data platform. It identifies HR challenges, strengths and areas for improvement. Defining roles and responsibilities,tracking performance of sales teams across sales areas and sales territories, training & development needs analysis (TNA) and talent retention are enhanced.

3. Marketing Automation & Analytics 

From the television set that embellishes the drawing room of a consumer to the smart phone that the consumer carries in his pocket, brands are competing to steer clear of the clutter effect. The next generation of turf wars for brand visibility will be fought for personalization of brands. Marketing Automation & Analytics from Netfunda Technologies enables consumer goods enterprises to travel the distance from insights to foresight.

The personalization agenda calls for consumer goods enterprises to streamline marketing campaigns based on pin pointed observations on consumer tastes and preferences, analyze reasons behind trigger movement towards brands, brand preference and adoption and make consumer learning on brands a flow concept. Marketing Automation & Analytics from Netfunda Technologies enables consumer goods enterprises to plan, organize and monitor personalized marketing campaigns, send personalized newsletters and brochures on loyalty program linked points and rewards and much more.

4. Netfunda On-Cloud

The digital consumer uses multiple devices, interacts on multiple platforms and influences opinion leadership in several communities. Engaging with the estranged consumer on a physical platform can be as difficult as connecting with an estranged lover. The consumer is more than a lover.The consumer is a spouse. Mobilize, connect and engage. Where and when should the brand make itself visible? We say anywhere and anytime. Netfunda On-Cloud from Netfunda Technologies is the business app builder that enables consumer good enterprises to personalize their functions by creating custom apps using drag and drop builder and embed website or server with mobile apps.